In order to deliver your branding message and products (or services) to a global market, you will almost certainly need to make use of professional marketing translation services and/or localization services. Businesses have been using marketing translations for many years in order to enter foreign markets, since most customers prefer to buy products or services in their native language.
Marketing translation and localization have become even more critical pieces of the puzzle with the prevalence of digital marketing, from blog content to technical articles, and social media, not to mention websites. From businesses to non-profit organizations and government agencies, producing content in multiple foreign languages has quickly become the norm rather than the exception. In order to maintain competitiveness, this is not something that can be overlooked any longer.
At Latitude Prime, we are your trusted marketing translation service provider, offering marketing translation services in more than 200 languages and dialects. We are able to translate your business communications and content to help you expand your marketplace reach internationally or to Limited English Proficient (LEP) communities right here in the United States.
Some of the most important reasons to use professional marketing translation services to translate your marketing copy and enhance the standing of your brand to expand opportunities and bring in new non-English-speaking customers include:
Professional translation providers follow a process-oriented approach. They have the skills, training, and experience to produce translations that pass all quality-related standards and requirements. This is exactly what you need if you want to ensure your message is delivered accurately to audiences that speak another language. For example, do you want your message to come across as more formal or vernacular? Which regional dialect of a language should you use? A professional translation service provider can help you to answer these questions and make the best choices when it comes to your translation and localization projects.
When you need your content translated into various languages, it is crucial that every translation is consistent with any other translations and the source language. An experienced translation company can help you to produce consistent marketing copy for use in multiple target regions. These professionals can make sure your brand is portrayed consistently from language to language.
Cost-Effectiveness, High ROI Translation
Marketing translation services utilize well-educated native speakers, linguists, and subject matter experts (SMEs). They provide cost-effective services that may be viewed as an insurance policy to ensure that your brand is properly conveyed and is both technically accurate and idiomatically appropriate for the intended audience. A translation company providing these services can help ensure your return on investment is high by helping you to avoid serious branding mistakes. For example, Pepsi’s slogan, “Pepsi Brings You Back to Life” was initially marketed in China as “Pepsi Brings You Back from the Grave.” Clearly, this was a serious marketing translation faux-pas!
With the dramatic increase in international commerce and the global marketplace, marketing translation services have become an important component of localized branding efforts. When these important services are neglected, a brand’s reputation can suffer. In fact, in the new post-COVID economy, translation and localization is predicted to become even more vital than ever before.
When it is essential to deliver import messages to target audiences in a more effective way, your business should utilize the services of a professional marketing translation company. With a cost effective, process-oriented the approach, a translation provider can give you the consistency and high ROI you need, as well as open doors to new international marketplaces and opportunities.