Expanding your business can result from effective globalization practices that include the potential for bringing in customers from multiple countries of the world. Spanish is one of the world’s languages that has a prominent global presence, with more than 477 million native speakers worldwide. Therefore, it makes good business sense to incorporate Spanish speaking audiences into a business’s marketing materials and communications. Not to mention, even if you are focused on the U.S. market exclusively, there is still a significant Spanish-speaking community to which to market your products and services. At Latitude Prime, we have all of your professional Spanish translations services covered, in addition to Spanish transcription services.
So, what are some of the reasons why Spanish translation is so important in achieving global marketing success?
Spanish is Widely Spoken Throughout the World
Spanish is the second most widely spoken language in the world, behind only Mandarin Chinese. It is the official language in some 21 nations around the world, from Central and South America to Europe, and even in Africa. In the U.S., more than 40 million people speak Spanish as their first language and some 12 million people are bilingual, with Spanish as one of their languages. As stated above, the Limited English Proficient (LEP) community in the U.S., including Spanish speakers, are a large target market that cannot be ignored.
The Internet is Exploding with Spanish
Social media has made it possible to connect with customers from around the world very easily. Large brands often have accounts in specific countries in which they communicate with the population through the local language. This helps to make a strong connection with the local audience and draws in many who do not speak English. Spanish has also become one of the most important languages of communication on social media among nearly 380 million people, making it the second most used language on these networks.
It is Good for Business
If companies fail to reach out to potential Spanish-speaking customers, they risk losing out on big opportunities. More than half of all customers prefer to shop on websites that are written in their own local language. This makes Spanish transcription services especially important. There is also a high demand for Spanish speakers and translators in various industries, including marketing, advertising, medical/healthcare, legal, construction management, and the media.
The Number of People Learning Spanish is Expanding
There are many students learning to speak Spanish and that number is growing all the time. More than half of students in U.S. universities choose Spanish as their language elective, making it the language most studied in the nation and the third most studied throughout the world.
For information about the professional Spanish translation services and transcription services we offer at Latitude Prime, give us a call today at 888.341.9080 or send us an email at firstname.lastname@example.org.