What is Localization?

Localization is the process of modifying a product or service to adapt to the particular cultural and linguistic needs and preferences of users in a different region, modifying the source content to function as though it was originally created for the specific market in which it appears. While translation is often a key component of the localization process, other considerations such as local regulations or cultural differences are considered, as well as technical requirements like engineering, coding, and desktop publishing/graphic design.

Latitude Prime provides a full range of localization solutions to our clients, from simple websites and marketing materials to complex software programs, apps, and multimedia presentations. Our clients utilize our localization services when looking to expand their products or services to international markets that seamlessly adapts to the local language, culture, and regulations. In general, localization services intend to modify products to function as though they were created for the specific market in which they appear.

When you have determined your need for localization services, one of our professional localization project managers will walk you through the process step by step, from the initial consultation, analysis, and cost quote, through the post-localization quality control and on-line testing phases. We will also take the time to learn about your business model, short- and long-term goals localization, and your and products/services.

Moreover, we will address any questions you may have regarding the localization process itself, specific considerations for your target audience(s), marketing strategies, and more. We are even able to assist with foreign language Search Engine Optimization (SEO).

We work with the latest in localization technology solutions that provide “smart” Translation Memory (TM) and Computer-Assisted Translation (CAT) integration, real-time status updates and dashboard management, collaboration features, high-end content management, automated bug detection & fixes, and much more. We can also work with multiple file types, including .xlsx, .csv, .xml, .strings, .xliff, .properties, .json, and many more.

When you choose Latitude Prime as your localization partner, you are getting much more than just a translation provider – you receive a comprehensive, integrated, and customized localization solution to fit your needs. 

Are you ready to work with Latitude Prime?

Contact us for a FREE QUOTE or consultation!